2026-05-19

talk about ~Satoru Iwata~ My buz-card is CEO, my mind is Developer, and my heart is Gamer





• Satoru Iwata was the legendary 4th president of Nintendo and a genius programmer who revolutionized the global gaming industry.

• Born in Sapporo, he self-taught programming on an HP-65 calculator in high school to create games for his friends' enjoyment.

• He joined HAL Laboratory as its first programmer and later became its president at 33 to clear a massive 1.5 billion yen debt.

• He led the "Blue Ocean" strategy, focusing on "expanding the gaming population" through accessible and innovative hardware.

• Under his lead, Nintendo released the DS and Wii, expanding gaming to non-gamers and achieving record-breaking financial success.

• He saved MOTHER 2 by rewriting its code from scratch and developed data compression tools that made Pokémon Gold and Silver possible.

• He connected with fans via "Nintendo Direct," becoming the company’s face and delivering news "Directly" to the world.

• A "genius programmer," he personally debugged Super Smash Bros. Melee over three weeks while serving as a corporate executive.

• He famously said, "In my heart, I am a gamer," reflecting his deep love for games and his humble, user-first management style.

• He oversaw the Nintendo Switch's early design before passing in 2015. His "gentle revolutionary" spirit lives on in modern play.

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